Cory Collier

Google Analytics is Down! That’s the worst news any webmaster can hear. I’ve already received phone calls from clients wondering why they’ve lost traffic to their site. It appears that people can still use their account, but recent visits aren’t showing up.

The official story is the data isn’t lost. It’s still being collected. It’s just taking a while for google to fix their issue and get the recent traffic data out to the public.

The exact cause of the outage has yet to be released. However, there is a lot of speculation that it’s due to the ‘upgrade’ that the reporting service received in May. That upgrade caused a similar, but less severe outage, back then as well.

There’s a good thread going about this here